The idea of streamlining tasks is very much at the heart of marketing automation, but there is much more to it. Relevancy goes beyond your web content and enters into the world of the here-and-now. Customers use these sites to find businesses where they live, where they are visiting, and to review good service. The truth is, a company will never gain new online customers— and even in-person consumers— if the business does not have a strong online presence. Again, online marketing comes to the rescue in terms of efficiency and ease of use. In regards to social media, having a Facebook page and being verified on Google are the most important elements. Investigate companies in your industry and those with brands you admire – Apple is a popular choice, for good reason.
The average person with a standard computer should have no difficulty. Another example would be sending an automatic thank you email when someone submits a request to you, using the “contact us” form on your website. Today, being found online goes beyond just a company website. In order to use review sites and directories for your local online marketing, you need to get listed, encourage reviews, and monitor your listing. There are close to five billion Google searches a day and over one billion active Facebook users.
It also won’t generate as many conversions and sales as it can. Email marketing is one of the least expensive digital marketing elements. Also look at companies that have a strong, loyal, online following, because they must be doing something right. Of course, marketing through social media also has its risks. These are very simple examples, but they show how marketing automation tools and strategies can save you time in managing communications and marketing campaigns.